The calculator

See what slow response is costing you.

Three inputs. Live number. Built on industry benchmarks from the Harvard Business Review study, ServiceTitan benchmarks, and our own client data.

Your trade
Roofing
HVAC
Plumbing
Pest
Electrical
Fencing
Pool
Painting
Landscaping
Remodel
Annual revenue
$1,500,000
Drag to your range — $250K to $15M
Leads per month
Auto 85
Every inbound — calls, forms, referrals, lead aggregators
Average job value
$9,800
Pre-set by trade — adjust if yours is different
Monthly revenue leak
$0
Estimated, based on current industry response benchmarks
Annualized
$0
Slow / missed response
After-hours, weekends, voicemails
$0/mo
Quote follow-up gap
Quotes that go cold after 1-2 touches
$0/mo
Dormant customer value
Past customers not being reactivated
$0/mo
The audit traces your actual data, not benchmarks. We'll tell you whether GRAIN can recover this — or whether you don't need us.

Methodology. Slow response loss = 32% of monthly leads × close rate × avg job value × value of recoverable response window (HBR Lead Response Study, ServiceTitan benchmarks). Follow-up gap = differential between 1.3-touch industry average close rate (~18%) and 5-7-touch benchmark (~32%). Dormant value = estimated database size (revenue × 5 years ÷ avg job value) × 8% reactivation rate, monthly amortized. These are conservative directional figures. Your audit gives you actual numbers from your real data.

Trace your real numbers

The audit replaces this with facts.

Thirty minutes. We pull your CRM, response logs, and last 90 days of quotes. You leave with the exact monthly figure you're losing — and whether GRAIN can actually recover it.