The method

One system. Five engines.

Every part of your lead funnel — generation, response, automation, integration, nurture — built once, run forever, measured every day.

G
Generate

Lead capture across every channel — Google, ads, referrals, partners — captured, scored, routed.

R
Respond

Every lead answered in under 60 seconds, 24/7. Voice, form, SMS — no gap, no voicemail.

A
Automate

90 days of qualified follow-up on every quote, hands-off. Until they book or tell us to stop.

I
Integrate

Plugs into the CRM you already use. ServiceTitan, Jobber, Housecall Pro, and the rest.

N
Nurture

Quarterly reactivation of past customers and cold quotes. Revenue you already earned, working again.

Engine 01
G
Generate

The fastest path from a stranger to a booked appointment.

Most home service businesses run three or four lead sources independently — and lose track of half of them. We consolidate every channel into a single feed, scored against your job-value benchmarks before they ever hit your team's attention.

  • Channels coveredGoogle Search, Local Service Ads, Meta, Thumbtack, Angi, Yelp, web forms, partner referrals, branded SMS short code
  • TrackingSource-tagged at capture · UTM-preserved through CRM · attribution survives across touch points
  • ScoringTrade-specific lead-quality models · hot leads flagged to your team in real time
  • SpeedFrom form submit to scored-and-routed in under 6 seconds
Engine 02
R
Respond

Every lead answered before they have time to call your competitor.

The Harvard Business Review study is the one every contractor has heard but few actually act on: a five-minute response is 21× more likely to convert than a 30-minute one. We make the response immediate, every time, including at 2am on a Sunday in July.

  • Voice agentCustom voice that qualifies, books, and escalates the hot ones to a live team member
  • Web formInstant confirmation · scheduling link in under 30 seconds
  • SMSTwo-way conversational · handoff to human when needed
  • Coverage24 hours · 7 days · holidays · weekends · the calls your team can't take
Engine 03
A
Automate

Ninety days of follow-up on every quote your team has ever sent.

The average contractor follows up on a quote 1.3 times. Industry benchmark for closing a quote with proper follow-up is 5–7 touches. The gap between those two numbers is most of the money you're leaving on the table this year.

  • Touch cadenceDay 1 thank-you · Day 3 SMS · Day 7 email · Day 14 voice · Day 30, 60, 90 follow-ups
  • PersonalizationReferences the specific quote, job specs, and timeline — not generic blasts
  • Exit conditionsAuto-stops on booking, explicit no, or unsubscribe — no harassment, no awkwardness
  • HandoffLive leads escalated to your team with full context · no cold transfers
Engine 04
I
Integrate

Plugs in where your data lives. Doesn't ask you to change anything.

Your CRM, your phone system, your existing automation — we don't replace any of it. We become the operating layer that makes them all work together, in real time, without your team noticing.

  • CRMs supportedServiceTitan · Jobber · Housecall Pro · JobNimbus · AccuLynx · FieldPulse · Leap · SalesRabbit · JobTread · Service Fusion · Improveit360
  • Phone systemsForward to GRAIN, keep your existing number · or full port if preferred
  • CalendarDirect integration with your team's existing scheduling
  • Data ownershipYour records stay yours · full export available any time · no lock-in
Engine 05
N
Nurture

The customers you already earned, working for you again.

Every roofer, plumber, and HVAC operator we work with has the same database problem: thousands of past customers, almost none of them being actively cultivated. We work the back catalog every quarter.

  • Reactivation campaignsQuarterly outreach to your full past-customer list · trade-specific seasonal hooks
  • Review velocityAutomated review asks after every job · response monitoring
  • Anniversary touchesService anniversary, warranty expiration, maintenance reminders
  • Referral activationPast customers turned into a referral channel via the Pollination add-on
The compounding advantage

The longer the network runs,
the better it performs.

Every client's anonymized data — what subject lines book the most calls, what cadence wins which trades, what scripts close the highest-value jobs — flows back into the shared intelligence layer.

Signal events processed · 12,847 in last 24h

Your business benefits from every other client's results without ever seeing their data.

The voice scripts that book the most appointments. The follow-up cadences with the highest close rates per trade. The subject lines that get opened. The hot-lead signals that predict a closed job.

All of it gets better, every month, across the entire network. A pattern that wins in roofing in Tampa gets tested in roofing in Nashville. A subject line that works in HVAC gets evaluated for plumbing.

This is the asset that doesn't exist when you run lead response yourself, and it's the reason a small operator on the network outperforms a larger one running it solo.

7-day deployment

From signed agreement
to system live.

Day 1
Kickoff call & data pull
60-minute kickoff. We pull your CRM, phone system, lead sources, and past 90 days of data. You provide brand voice samples and team training preferences.
Day 2
Intelligence report delivered
Written report on your current state — response times, close rates, dormant database value, and the specific dollar leak we're closing. Baseline for measuring the guarantee.
Day 3
Voice agent built
Custom voice agent trained on your services, pricing, common objections, and qualification questions. You approve the test recordings.
Day 4
CRM & phone integration
Two-way sync configured with your CRM. Phone forwarding set up. Web forms instrumented. Lead routing rules tested end-to-end.
Day 5
SMS & email sequences live
90-day follow-up sequences built for your specific service types and average job timelines. Quarterly nurture campaigns scheduled. All copy approved by you.
Day 6
Team training & dry run
Your team trained on Mission Control dashboard. Hot-lead handoff rehearsed. Final QA on every integration. Go-live checklist signed off.
Day 7 — live
System answering, follow-up running, dashboard live
Voice agent live on inbound calls. SMS and email sequences active on every new quote. Past customer reactivation campaign in motion. 60-day guarantee clock starts.
Start here

Trace your real numbers.

The audit is 30 minutes. You leave with a written dollar figure of what your current response gaps are costing you each month — whether you become a client or not.